Director of Communications and Marketing
Bethel College, North Newton, KS is currently accepting applications for a Director of Institutional Communications and Marketing. This position is responsible for working with all departments on campus to articulate a consistent message and brand image for Bethel College that results in increases in student enrollment, greater public awareness, and increased financial support. The Director provides leadership and supervision for direct reports in Institutional Communications. The Director has primary responsibility for the broad communication, branding, and marketing strategy of the college, but must work collaboratively with unit leaders and committees to deploy the strategy via the college website, social media platforms, printed marketing materials, and media outlets.

Essential Functions:
• In consultation with the President, develop and manage a strategic and goal-driven marketing, communications, and media relations program to support the goals and activities of the college.
• Promote and systematically grow the Bethel College brand to broad and diverse audiences.
• Develop, disseminate, and enforce external and internal standards and conformity for the Bethel College brand identity (e.g., taglines, logos, keywords, letterhead, recruitment materials, etc.).
• Using a ‘customer-first’ disposition, assist Admissions, Advancement, and Academic Affairs in meeting their unit goals and timelines.
• Serve as the primary point-of-contact (POC) for advertising and marketing efforts on behalf of Bethel College.
• Collaborate on promotional projects for the college and college affiliates.
• Provide creative input for the production of Context alumni magazine, internal and external newsletters, brochures, and other publications.
• In collaboration with the Website Management Team, ensure the content and design of the Bethel College website.
• Manage a consistent and highly visible program of news services about Bethel College to promote positive media coverage of the campus and its activities.
• Oversee production of videos for promotional purposes, including video clips and commercials.
• Manage campus photography using staff and/or contract photographers.
• Oversee Bethel College social media presence across all effective platforms.
• Assist with graphic design and preparation of articles, features and promotional copy, as needed to support campus and Institutional Communications activities; serve as back up to Writer/Editor and Communications Coordinator.
• Plan and coordinate with vendors.
• Undertake research activities that inform and support the campus branding and marketing plan.
• Write and/or edit internal communications as needed to support college initiatives, including production of graphics, handouts, PowerPoint presentations, etc.
• Develop the annual Institutional Communications budget based on college goals. Monitor budget throughout the fiscal year, make necessary adjustments and ensure the office operates within the annual financial parameters. Perform year-end evaluation of employees and expenditures against annual goals and integrate revisions into future plans and budgets.
• Manage the Bethel College Crisis Response Manual, including regular content updates, mock exercises, and communications in crisis situations. When necessary, advise the President and Administrative Cabinet on crucial elements of the Crisis Manual.
• Perform other related duties incidental to the work described herein.

Supervisory Responsibility:
Supervise the work activities of the Institutional Communications staff, including the Writer/Editor, Communications Coordinator, Multimedia Coordinator and student assistants/interns. Perform various personnel actions including, but not limited to, hiring/dismissal, performance reviews and professional and skill development.

Education and/or Experience:
Bachelor’s degree in communications/marketing field required; a Master’s degree in a relevant field is preferred. Previous supervisory and higher education experience is preferred. Experience in leading a marketing or branding campaign for a large organizational or educational institution is preferred.

For additional details and to apply online visit:

Resume and cover letter including any experience and/or contributions with diversity, equity, and inclusion may be sent to Megan Kershner, Director of Human Resources, Bethel College, 300 E. 27th Street, North Newton, KS 67117 or uploaded to the online application. Applications accepted until the position is filled. AA/EOE

Additional Information
Position Type: Employee
Ref Code:

Contact Information
Megan Kershner
Bethel College
300 E 27th St
North Newton, 67117