Assistant Director of Marketing and Comm
The University of Denver (DU) has the distinction of being the oldest independent university in the Rocky Mountain region, giving it a tradition of 150 years of academic excellence. The University of Denver college of professional and continuing studies, University College, is a leader in adult education, providing fully accredited and affordable educational opportunities specifically designed for busy adults since 1938.

Position Summary

Reporting to the Senior Director of Marketing and Communications, the Assistant Director of Marketing and Communications oversees the day-to-day creative development of all marketing and communications initiatives for University College’s credit and non-credit program portfolios, which comprise over 100 academic programs and enroll nearly 10,000 students, across multiple channels and platforms. The position works closely with the Senior Director to develop and implement a strategic marketing and communications plan.

The position will oversee and execute a range of marketing, branding, and communication efforts for University College and its partners, including writing and designing multichannel communication plans, designing print and digital advertisements, creating or overseeing production of video content, editing content, and managing execution of marketing campaigns. The Assistant Director will also carefully track and interpret marketing performance analytics, and will have the latitude to make necessary strategic decisions and adjustments to improve performance.

The individual drives and oversees paid social media strategy, management, and performance reporting for University College, and serves as the primary facilitator of community in online social spaces. The position will consult with a range of University College stakeholders on marketing and communication best practices, including advising and supporting academic program teams on recruitment and enrollment efforts, and will be responsible for updating and maintaining creative communication initiatives to effectively share information and build engagement with prospective and current students, staff, and faculty.

The Assistant Director of Marketing and Communications will follow best practices in marketing with a focus on continuing education marketing, and will align with University Colleges core values: honor the individual, champion learning, transform lives, work together, and pursue excellence.

Essential Functions

Manage Day-to-Day Creative Development and Execution
Execute strategic internal and external marketing and communication initiatives
Write and design branded content for emails, advertisements, letters, brochures, flyers, and other materials as needed
Oversee accuracy of traditional and digital content
Develop and execute communication plans for credit and non-credit programs
Design print collateral, digital advertisements, and other materials as needed
Edit written pieces produced by internal stakeholders and University College partners
Create or oversee production of video content for use on the web
Oversee social media strategy, including but not limited to Facebook, LinkedIn, Twitter, Instagram, Vimeo, and YouTube
Ensure accuracy of all content produced and alignment with University College and University of Denver brands
Manage online ad campaigns, including writing content, choosing imagery, and tracking performance
Marketing Performance Measurement and Reporting of Content Effectiveness
Assess effectiveness of marketing channels and identify relevant target audiences
Track, analyze, and report performance of marketing initiatives, including ROI, and make recommendations based on analysis
Work closely and collaboratively with the Senior Director of Marketing and Communications and internal stakeholders to contribute to enrollment, recruitment, and retention efforts
Provide excellent service to internal stakeholders and University College partners
Other duties as assigned
Knowledge, Skills, and Abilities

Exceptional writing and editing skills
Strong eye for design and ability to execute intermediate design tasks
Strategic understanding of marketing, communications, and branding
Detail-oriented and creative while still managing multiple projects
Goal-oriented, entrepreneurial, and self-starter who is flexible
Strong leadership skills and is effective leading projects/initiatives, and collaborates easily with a variety of colleagues and stakeholders, including faculty, staff, students, and alumni
Effective at working independently
Proactively seeks opportunities to improve performance and processes, and pursues collaborations and initiatives. Anticipates challenges/issues, develops appropriate and effective solutions, and executes them
High degree of emotional intelligence, and strong intercultural appreciation and awareness
Deep analytical, critical, and creative thinking ability
A strong work ethic, high level of professionalism, and can effectively manage multiple tasks
Strong data analysis orientation, including collecting, evaluating and interpreting, and using data to inform decision making
Required Qualifications

Bachelor’s degree
3-5 years of marketing experience
Demonstrated experience in InDesign, Photoshop, or Illustrator
Preferred Qualifications

Master’s degree in marketing, business, journalism, or a related field
5-10 years of marketing experience with higher education and/or continuing education focus
Experience with Slate
Working Environment

1. Standard office environment.
2. Unexpected interruptions occur often and stress level is moderate to high.
3. Noise level is quiet to moderate.

Physical Activities

1. Ability to sit in front of a computer for an extended period of time.
2. Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs.

Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. Evenings and weekends as required.

Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) on September 30, 2019.

Special Instructions
Candidates must apply online through to be considered. Only applications submitted online will be accepted.

Salary Range:
Salary will be determined by the qualifications of the selected candidate balanced with departmental budget availability, internal salary equity considerations, and available market information.

Please include the following documents with your application:

Cover Letter
One Writing Sample (examples: blog post, article, advertisement, web copy, promotional email, etc.)
One Design Sample Using InDesign, Photoshop, or Illustrator (examples: flyer, advertisement, social media graphic, brochure, etc.)
The University of Denver is committed to enhancing the diversity of its faculty and staff. We are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, religion, sex, sexual orientation, gender identity, disability, military/ veteran status or any other status protected by law.

All offers of employment are based upon satisfactory completion of a criminal history background check.

Additional Information
Position Type: Employee
Ref Code: 80210

Contact Information
Kaylan Whitfield
University of Denver
2601 E Colorado Ave.
Denver, 80210